How you can profit from AI

Two emerging trends are transforming the field of Artificial Intelligence.

One is the democratisation of general-use Machine and Deep Learning into commodity. Many tech giants provide full-service platforms that allow smaller businesses to use their AI solutions.

Secondly, the rise and concentration of the highly specialised drag and drop AI solutions without writing code. 

Both tools and cloud based API's offer simple ways to integrate AI and create business value. We identified 4 themes in which these solutions have the biggest impact.

Below we organised all solutions into 4 themes

Data Analytics & Prediction

Data Analytics & Prediction

Computer Vision

Computer Vision

Natural Language Processing

Natural Language Processing




Two degrees of difficulty

Level 1 : Plug-and-play tools that can be applied by anyone

Level 2 : Tools for more experienced coders and data scientist

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Data Analytics & Prediction

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Data analytics and Prediction AI consists in most cases of Machine Learning algorithms that are not too complex and easy to implement. Used in analysing consumer behaviour and recommending your next favourite song or Netflix series. We will list the best tools in the field that do not require extensive development knowledge. We will highlight the most important ones.

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Orange is a data mining tool with integrated machine and deep learning models. You can easily sort, analyse and visualise all kinds of data. To dive deeper inside the models and build more custom made models, you'll need some additional coding experience, but it is a pretty easy to use tool!

With drag and drop functionality you can run all kinds of regressions and use advanced deep learning functions which can be easily visualised in scatter plots and graphs.

Want to learn more? Click here for to go to Orange Lab


DataScience Studio is a free program from Dataiku in which can load your data from many sources in bulk or in real time. With a build-in data wrangler you can enrich and categorise your data easily to make it ready for analysis.

By using easy flow charts you can understand the data analysis and really get to the core of you business. From understanding ideal customer profiles to predicting fraud behaviour, all integrated in real time.

Run regression, classification, clustering models and visualise them in any way you want. Want to learn more? Check out Dataiku

Exploratory is similar to the tools above, but with integrated datasets. It's not free, but requires a monthly subscription. Nice documentation for startups. Check it out here.


Sherlock ML is a full-service platform with many possibilities.
 •  Compatible with               most software                 providers
 •  Development skills           required
 •  Monthly payment,           free trial available

Big ML and Sherlock are close competitors.
 •  Great amount of             features
 •  Complex to operate
 •  Pricing is either               usage-based or get         an enterprise offer

Apache's platform is an open-source Machine Learning Server
 •  This means it's                 completely free!
 •  Free also means               less support, so do-         it-yourself

SparkBeyond is a data prediction tool, combining NLP with ML which leads to great results.
 •  All-in solution                 enables you to run AI       in your entire                   organisation.
 •  Pricing is case                 dependent

Computer Vision

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The use of computer vision has increased tremendously. Practically every industry is using it. Ranging from analysing images of plane engines in the aviation industry to analysing live video footage of human emotions. All self-driving cars rely heavily on computer vision. All these use cases are build on the idea of the human visual cortex, where different layers of neurons analyse images from small parts to the bigger conceptual context. In AI that is called a neural net, trained with enormous amounts of data to enable Deep Learning.

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Matroid is a general image/video recognition product. They have different detectors that are pre-trained to recognise people, animals, actions, military or cars. It's easy to use and pricing is based on a monthly subscription. Check it out right here.


Artemis 1 is a plug-and-play video recognition for applications 'in the wild' as they call it. Recognise people perfectly with this easy non coding required software. Both available as cloud based and embeddable.


Cloud sight is an image recognition API that works super fast and very accurate. With a monthly subscription model that depends on amount of images not on data this can be a perfect match for your user case. Free trial of 500 images available.


Affectiva is an awesome MIT spinoff that offers all types of emotion recognition products. It works very easy, you just send your video content to affectiva and receive a full emotion analysis in return. It's also possible to us the service real-time and embed it in your products. Different products have different pricing schemes all customised for your needs.

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Indico is available as plug and play API, but it's real power is used with custom model training.
 •  Image and text                 recognition
 •  Real-time use
 •  Pay as you go

Sticky is platform for analysing user behaviour with emotion recognition, click data and eye scanning.
•  Not that hard, but            requires eye scanning      knowledge etc.
•  Free trial available

Pilot AI only sells custom made products, but they bring computer vision to the edge.
 •  Works well on                 compute-constrained       devices
 •  Only custom pricing

Clarifai is one of the best image recognition tools on the market. Although you can use easily deployable features, you can also customise many models for your own needs.

Natural Language Processing (NLP)

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Natural language processing is a strongly developed and mature field within AI. For many years thorough research have been done for working with NLP models, even though the techniques are quite old. The recent breakthroughs in the field of Deep Learning has slingshot NLP into a new era with promising results. Recently, many subfields of NLP have undergone major growth and many new products like virtual agents or text analysing software have entered the market. Luckily for us, many of the underlying technology has democratised and is now easily available for SME business implementation. Below we list the most important and applicable tools in two difficulty degrees. Chatbots will be listed separately, because of the enormous amount of available tools.

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Lexalitics offers Semantria a text and sentiment analyser available on your own hardware, as API and for Excel. The latter two are cloud based and Semantria is also available for mobile. It's use is straightforward and easy to implement. The user cases are varying across many different industries.

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A super easy summary tool. Summarises your text to make large amounts of data into small amounts. It's an online tool and you payfor usage. Different pricing schemes and an API is possible.

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Capio is a speech to text translator. Easily let your voice messages be transcribed by Capio. Even noisy audio can be interpreted by the software and Capio keeps on learning from the data it absorbs. Check the advanced analytics from your speech data to create business value.




Aivo offers a wide range of customer support AI products. Their flagship is Agentbot, a well-trained customer support chatbot, which is fully integrable with many tools like Salesforce and Slack. It can also be linked with Live, a system that links all channels into one big support group.

Aivo also offers Voice based customer support bots. This allows customers to speak to their phones. Other chatbots can Help as a knowledge base/provider.

It's relative expensive, but easy and offers good support.


Chatfuel is a messenger chatbot builder. It is super easy to use, and not very complex. This also means it cannot be very smart either, there's no learning involved. You have to start from scratch.

It is completely free, but if you don't want to build one yourself, you can pay them to build one for you.


Flowxo is also a chatbot builder, isn't bound to messenger alone. It can be build once and deployed to many different platforms. It does learn and can also be combined with human chatting. So if the chatbot doesn't know the answer you can quickly jump in to answer for it.

The pricing is based on usage and the amount of bots you want to use at the same time.


Hu:toma is a chatbot market place. You can buy specific use chatbots from them and other developers. You can also make bots and sell them on the platform. The building of the bots does require some coding knowledge since the bots ar pretty complex. They use deep learning to enhance performance. 

Most of the bots they sell are actually free. is a natural language platform for developers that offers:
 •  Chatbots
 •  Speech for devices
 •  Mobile apps
Language understanding and generation is offered in different solutions.
Wit is free!

Former AI.API is comparable with Wit. It offers less languages. You can create different custom conversation experiences.
It is also completely free.

Cortical offers Retina API, an API that offers super fast language understanding. Custom products like topic detection are also available.
 •  Cloud-based
 •  Monthly subscription
•  Free trail available

Enhanced Dialog Driven Intelligence is platform to create, test and maintain chatbots. The great thing about E.D.D.I is that the complete software is open-source.



The first three themes are pretty straightforward and it is relative easy to imagine how they generate business value. Optimisation might be a general term but we choose this definition in order to fit all the other convenient tools under this broader term. For example, AI is used in gaming, which can be seen as optimising the strategy of that game. The tools we listed below are separated in optimisation of personal life and process optimisation.

Personal Optimisation

Ada optimises your health in many ways. It monitors and logs all your health issues and diagnoses your diseases. It's available as a free app and you can ask for a real doctor's assessment (in the UK only) for 18 pounds. It can also be used by doctors to assist them in diagnosis.
Check it out in the Apple Store or on Google Play. is a virtual tax accountant that optimises and automates your tax strategies. It knows all laws and advices on your financial decisions on a day-to-day basis. It's not yet launched, but if anything can do your taxes, that would be great.


Docubot is a legal advicer. Actually as they descibe themselves: [it] is document-generating, legal artificial intelligence technology that gives people access to legal services without having to sit down with a lawyer, or a single human being for that matter.

Process Optimisation

Sentient offers two products: Aware, a shopping experience optimiser and Ascend a conversion optimiser.
 •  Works on different       devices
 •  Free trial available is building machine learning applications for the industrial internet of things. They were recently acquired by GE digital and also build Wise Support Product Suite, which is a customer support AI.

Rainbird is a cognitive reasoning platform, in other words a process optimisation platform. It enables businesses to rapidly automate decision-making tasks and build tools that augment human workers in more complex operations. This is the software that will take over jobs.

Napcon does industrial process optimisation on a big scale. They make systems that analyse, improve, train and decide. 

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Who are the Big Players?

The big tech companies have been investing heavily in AI and are leading the field. Most of them chose (more or less) the same format to offer their AI as commodity. They do this by offering their products on their own cloud platforms in order to subsequently charge for usage. We will list the products of the three biggest players at this moment: Google, IBM and Microsoft.
Amazon is doing a great job too with their new voice assistant Alexa and some cloud based AI products, but we have selected these parties because we believe they cover a nice spectrum of possibilities. Other players like Facebook, Apple, Intel or Salesforce have invested heavily, but their products are less democratised as those of the big three.

So in what way do the Big Three differentiate themselves?  

As you will see below Google, IBM and Microsoft offer products throughout all our different Themes, but what is their main focus and how do they differ?

  • Google is betting big on AI and their Library Tensorflow is super popular. But what about their cloud products?
    • Very strong image/video recognition
    • A command line interface
    • Many tasks are automated, which means less control, but easy implementation
    • More developer-based platform
    • Some pre-trained models and plug-and-play API's available
    • About $0.50 per hour and $0.10 per 1000 predictions
  • Microsoft Azure offers a wide range of products. So what's their deal?
    • Widest range of products
    • Useful for beginners and experienced data scientists
    • Operations (data pre-processing etc) must be done manually
    • A lot of pre-trained algorithms
    • $10 p/month for cloud and $1 p/hour for the
    • Freemium product available
  • IBM Watson is probably one of the most famous AI organisations around, but what about their product range?
    • Best Language/text analysis
    • Wide range of chatbot products
    • Easy implementable API products
    • PowerAI as powerful platform for enterprise
    • $20 per service instance (20 models each)
    • $0,45 p/compute hour and $0.50 p/1000 predictions
    • Free version with less compute and predictions

We listed the Big 3's AI cloud products per Theme for you.

Data Analytics & Prediction

Data Analytics & Prediction

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  • Google Cloud Machine Learning Engine. On this platform you can build machine learning models that cover a broad set of scenarios from building sophisticated regression models to image classification.
  • Google Cloud Job Discovery. Job discovery provides highly intuitive job search that anticipates what job seekers are looking for.

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  • Watson Discovery. Unlock hidden value in data to find answers, monitor trends and surface patterns with the world’s most advanced cloud-native insight engine.
  • Watson New Discovery. Explore news and blogs with Watson and find concepts, sentiment, relationships and categories. You can discover new trends and patterns in sentiment. Surface anomalies, key events and embed news alerts into your application and workflows.

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  • Azure Machine Learning Services. Microsoft offers a range of products for ML. They offer an end-to-end, scalable, trusted platform with experimentation and model management
  • Azure ML Studio lets you easily design, test, operationalise, and manage predictive analytics solutions in the cloud. This is Microsoft's all in one ML product to build, train, test and run models for your product.

  • Recommendations API. Predict and recommend items your customers want.

Computer Vision

Computer Vision

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  • Google Video Analysis. Google's Cloud Video Intelligence API extracts metadata, identifies key nouns, and annotates the content of a video. Separate signal from noise, by retrieving relevant information by video, shot, or frame.
  • Google Image Analysis. Google's Cloud Vision API enables you to understand the content of images with the power of AI. It quickly classifies images into thousands of categories, detects individual objects and faces within images, and finds and reads printed words contained within images.

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  • Watson Visual Recognition. Visual Recognition understands the contents of images. Analyse images for scenes, objects, faces, colours, food, and other subjects that can give you insights into your visual content.
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  • Computer Vision API. Extract rich information from images to categorise and process visual data and machine-assisted moderation of images to help curate your services.
  • Face API. Detect, identify, analyse, organise, and tag faces in photos.

  • Emotion API. The Emotion API takes a facial expression in an image as an input, and returns the confidence across a set of emotions for each face in the image, as well as bounding box for the face. If a user has already called the Face API, they can submit the face rectangle as an optional input.

Natural Language Processing

Natural Language Processing

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  • Google Speech Recognition. With Google Cloud Speech API you can convert audio to text with neural network models. You can transcribe the text of users dictating to an application’s microphone or enable command-and-control through voice.
  • Google Text AnalysisGoogle Natural Language API reveals the structure and meaning. You can use it to extract information mentioned in text documents, news articles or blog posts. You can also use it to understand sentiment about your product.

  • Google Translator. Google Cloud Translation API provides a simple programmatic interface for translating an arbitrary string into any supported language. Websites and applications can integrate with Translation API for translation of source text to a target language.

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  • IBM PowerAI. IBM offers an enterprise platform for AI. The platform requires heavy coding and Machine Learning expertise to be used.
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  • Azure Batch AI. Optimise your AI with Batch AI. Focus on your workload, not your infrastructure by leaving resource provisioning and management to Batch AI. The service will deploy virtual machines, containers, and connect your shared storage and configure SSK for login.
  • Knowledge Exploration Service. Enable interactive search experiences over structured data via natural language inputs.